Social & In-app

Ideate, write, and edit copy for social ads and in-app marketing for high-impact campaigns that drive conversions and loyalty. Collaborated with designers and producers to bring messaging to life.

Nike Women by Yoon campaign: In-app thread announcement of new Nike Women’s apparel collection in collaboration with fashion designer, Yoon Ahn (August 2024).

Social ads for Nike Kids’ product-focused campaign highlighting bras and leggings.

Instagram carousel highlighting Trans Day of Visibility on behalf of Employee Resource Group, T4T, for Thesis agency.

Spotify Premium Instagram ads for bi-annual Premium subscriber campaign (2023). Campaign results:

  • Acquired 6.4M total subscribers

  • Exceeded forecasts by 127%

  • YoY increase of 46%

Social media cover art mockups using Adobe Spark to promote editorial coverage of Bumbershoot Music Festival (2016) for Lucy Out Loud blog.

Nike App Push Inbox launch and sustain messages to announce Nike Women x YOON collection.